Stop optimizing for quote requests. Start optimizing for actual revenue. Close the loop between Google Ads and offline sales.
Book a DemoReal results from a major insurance provider on £850k/month ad spend
Google Ads optimizes for what you tell it matters. If you're tracking quote requests, you're optimizing for volume—not quality.
Quote submitted → Google Ads records conversion
Problem: 50-70% of quote requests never become sales. Your campaigns optimize for leads that don't convert.
Sale closed → We send data to Google Ads
Result: Google optimizes for revenue, not just leads. Your ROAS improves dramatically.
See how this works for your business
Book a DemoClose the attribution loop and start optimizing for what actually drives revenue
Add our tracking script to your website. We automatically capture Google Click IDs (GCLID) when leads come in.
When a sale closes in your CRM or system, we match it back to the original Google Ads click using email, phone, or GCLID.
Google Ads now knows which keywords and ads drive actual sales. Your campaigns automatically optimize for revenue.
When Google knows what actually converts, everything changes
Stop wasting budget on leads that never convert. Google's Smart Bidding optimizes for actual sales, not just form fills. See 1.5-2x ROAS improvements within 30 days.
Google learns which keywords, audiences, and ads drive customers who actually buy. Your campaigns automatically shift spend toward high-value prospects.
Know exactly which campaigns drive revenue, not just activity. Invest more in what works, cut what doesn't. Make data-driven decisions based on actual profit.
Integrate with HubSpot, Salesforce, or your custom system. We handle the technical complexity—you just track conversions like normal in your CRM.
See how offline conversion tracking can transform your Google Ads performance
Book a Demo